So I’ve recently previewed another daily “business” podcasts and the results we’re much like the other ones I’ve heard.
The average length of these podcasts is usually between 8 and 15 minutes. Each episode consisted of roughly:
- 15-30 second episode intro
- 30 second podcast intro (don’t get me started on these, makes me appreciate my 30 sec skip)
- 30 sec ad
- actual content – usually taking 2-3 times the amount it should take to address the topic.
- Closing outro
- Another 30 sec ad
- 1-2 minute outro plugging own site.
So, in a 10 minute episode, 30% – 40% of the time is spent not addressing the intended topic. Multiple this by 5-7 days per week and it appears that the podcast is wasting lots of your time.