Maximizing Your Content

As I’ve started to get a little focused on my niches sites, I’ve also started to examine my whole process. Specifically: How I’m getting content for my sites and How I’m promoting these sites (backlinking). This post is going to focus on the backlinking portion. (There’s going to some links below, most are affiliate links).

One thing that I’ve struggled with is what seems to be a constant need for content to use for backlinking purposes. When I first started out, I thought that the creation of the sites would be the hardest part. This has actually shown to be the easiest. Once you’ve got about 5 articles posted, you could shut it down and let it ride. Some are even making it work with just a coupe articles.

I thought backlinking would be easy. Watching videos on how to spin articles or just rewriting sentences, it seemed so quick and easy. However, once I got into it… bleh! To be honest, for two of my sites, this is somewhat easy as I’m very knowledgeable in both these niches and content seems to flow out. But for the ones where it’s just a good keyword, creating content for backlinking has been painful. Also, the cost issue creeps up. Unless you’re a prolific writer or masochistic, creating content for the purpose of marketing your site sucks.

I have two factors at play. Money and time. Right now, the first is in short supply and the latter is available (provided I turn off the Xbox and stop reading other people’s success stories). Other variables include the sites/services I use to promote my sites. Below is the current process I’m testing. These services have shown positive results in the past, now it’s about maximizing my content. This process picks up after an article has been posted to one of my sites and is indexed.

• IMTalk Supercharged Bookmarks – I’ve seen some increases in ranking due just to this. Granted, the keywords were very low competition, but one site did move to the 1st page of Google with just one submission. For $2.50, you get 50 submissions spaced out over a few days or up to 45. Previously, I was using the 20 day option. For my last submission, I used the 45 day option. To maximize your benefit, you should spin the title (which becomes your anchor text) and also spin a 2-4 sentence description of the URL. (Note: you can’t use Chrome when doing a submission.) They also do a second layer of linking back to the bookmark.
• MyArticleExpress – UAW Article Set – 3 Unique Versions. For $13.47, you can receive 3 unique versions of an article ready for Unique Article Wizard submission. They’re also integrated with UAW. I just hit the Upload button and it puts the three articles into my UAW account. You can also ask them to create resource boxes and additional titles for a fee. I save money here and spend 10-15  minutes doing it myself.
• Though I have UAW almost ready for a submission, I don’t submit just yet. Right now, I have three unique versions of an article targeting one of my keywords.
• I pick one the articles and spin it manually (currently using SpinRewriter). See my initial review of this product here. One feature of SpinRewriter is that it can export the # of versions you specify into one text document. I export 100 versions. What do I do with 100 unique versions of an article in one document?
• I paste these 100 versions into Microsoft Word and let it spell/grammar check it. While Word is not the best at this, it will find most errors. I bounce between Word and SpinRewriter to correct any issues. Once I have a final SpinRewriter version ready. I copy it and…
• Paste it into SpinnerChief. I then quickly cycle through the words looking at any of the top 5 that I did not use with SpinRewriter. I add any additional synonyms I want. I save this spun version for future use. SpinnerChief also has a flat spin option. This is helpful if the services you use do not allow nested spins.
• I take this flat spun version and submit through Traffic Kaboom. TK only accepts unique content. If they find that the content is a duplicate, it will be rejected. I had one rejected that was previously submitted through ArticleRanks. I had another rejected that was a spin of a PLR article. This is why I hold off on submitting through UAW. (Unfortunately, TK is currently closed to new signups.)
• After being accepted in TK, I then take each version of the original 3 articles and manually submit to EzineArticles, GoArticles, and one other directory (varied). For these articles, I may add additional information to beef up the quality a little as well as to make it even more unique since versions of these articles will be posted to other sites.
• Optional Step – I haven’t been utilizing Web 2.0 sites much for my sites. However, if I had any for this niche, I can use a spun version of my article to create content for these sites as well.
• Finally, once all this is done, I finish my UAW submission. For UAW, I’ve been limiting my submissions to 5 per day. So far, I’ve been getting just over 100 submissions total. Though I got a tip from a recent webinar from Nate Rivers (Strayblogger) that I’ll be using. Basically, change the categories and resubmit. The submission will now be available to a potentially different set of sites.
• Finally, a couple months down the road, I will submit the TK spin through my directories on Article Marketing Robot.

That’s it. That’s the process. For my time, this all takes about 3 hours (with almost half that time spent spinning the articles). But for just under $16.00 (I count the costs of the services as a sunk cost) I get:

• 50 bookmarks through IMTalk
• 3 unique articles for article directories (EzineArticles, GoArticles,…)
• 60 backlinks (about) with 1 TrafficKaboom submission
• 100 backlinks (average) with 1 UAW submission
• Some number from AMR submissions.

I think this is pretty good value. And one major positive is that if I ever get to a place where I have a VA, these steps could be easily preformed by someone else.

One option that is missing is LinkAuthority. Paypal recently closed their account. If I wanted to continue, I needed to pay through some other service. Not worth the hassle/risk right now.

Do you have a similar process for maximizing content?